Wednesday, 11 July 2007

Research Methods

There are two different sources of research Quantitative and Qualitative:

Quantitative - Where the research is based on numbers, statistics and data from large groups of people.

Qualitative - A type of research that attemps to explain or understand something, by usually discussing and analysising a series of data, which normally envolves small groups of people.

These then branch off into two types of research:

Primary Research

Audience reception research (focus groups, work experience, interviews, industry visits);
candidates’ own textual analysis and own critical responses/theses.

Secondary Research

Use of books/study guides and other library resources, such as newspapers, magazines, journals, video/DVD/television resources, existing research studies;
industry, academic and other related web sites etc.

So looking ahead , i feel that gathering primary research will help me notice the opinions of others towards the topic i tend to research. Whereas Secondary will also help me get other peoples views and helpful facts which will enable me to answer my hypothesis.

No comments: